Beacon Capital portfolio company, OnePulse, has closed a $2.07 million funding round led by UK-listed agency network Next 15 and Silicon Valley based Foundation Capital. The funding comes on top of a previous round of $1.07 million led by Beacon Capital and BBH ZAG. The company will use the funds to launch in the United States in Summer 2017.
OnePulse is a mobile and web-based platform that enables companies to ask groups of highly targeted people up to three questions and get responses back instantly. To its users, OnePulse is a lifestyle app and destination for giving their opinions on news, products, interests, and hobbies for which they are subsequently rewarded by micro-payments and experience points.
The company already has a significant presence in the U.K. and North Africa and over 300 international clients (including Aviva, Publicis, Saatchi & Saatchi, Marks & Spencer, Coca-Cola & KFC).
“To prepare for our launch in U.S., we’ve undertaken a series of strategic media partnerships and key-hires, which we’ll soon announce,” says OnePulse Global CEO Atul Choudrie. “OnePulse continues to attract partners and clients alike by developing a product that means businesses no longer have to rely on assumptions to make in-the-moment decisions with confidence. For consumers, we continue to redefine the concept of market research with a fun, rewarding mobile application that can be used day-to-day.”
Full press release available here.