Forbes: The E-commerce Experience Now Focuses On The Customer, Not The Retailer

Forbes contributer Monty Munford has recently published an opinion article about e-commerce now focusing on customer experience rather than on the retailer. He believes e-commerce has dramatically changed for the better over the past 15 years and now it’s time to focus on the customer. Today, the technology aspect of e-commerce is no longer a challenge, the only way to beat the competition is by providing a customer experience that is truly unmatched.

Ometria, one of AngelLab’s portfolio companies, was featured in Munford’s article as it is known to be one of the fast-growing businesses who are now aiming to support the e-commerce industry with improving its customer experience.

“Every vertical in e-commerce is almost a perfect market. Price competition is finished – prices have been pushed down to their lowest level. Anything a customer can buy they can buy from a competitor with just one click. So the current generation of e-commerce businesses competes by creating a business model that is constantly adapted based on relentless customer centricity,” said Ivan Mazour, CEO and Founder, Ometria.

Read the full article here

Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+