AngelLab portfolio company, Shopa, has secured an $11 million Series A in new funding from existing investors Octopus Investments and Notion Capital.
Shopa now plans to launch in China and India after previously launching in the UK and US. Peter Janes, Founder and CEO of Shopa, says: “The technology (think of it as a monetized version of bitly with a shopping cart attached) allows us to track everything that happens with regards to our retail partners’ products across any platform and device. Then we can feed that back to retailers. Basically in real-time we can show them who the top advocates are, which products are trending in real-time, which platforms deliver the best ROI, and we can track the whole process from a share to a purchase.”