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    The way enterprises buy software has reached a fascinating juncture where the consumerization of the enterprise has created fertile ground for the next generation of SaaS tools. The digitisation of the SaaS sales process has meant that SaaS adoption grows strongly and with that grows the willingness of businesses to source, assess and buy SaaS online. […]

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    Background At Beacon Capital, our investment thesis focuses on early stage enterprise tech ventures. We have created a (first draft) representation of the landscape as we see it, and hope that this will serve as an interesting starting point for discussion. In our experience, many startups in enterprise tech find it difficult to reach the […]

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    Why enterprise SaaS marketing is an investment opportunity

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    The way enterprises buy software has reached a fascinating juncture where the consumerization of the enterprise has created fertile ground for the next generation of SaaS tools. The digitisation of the SaaS sales process has meant that SaaS adoption grows strongly and with that grows the willingness of businesses to source, assess and buy SaaS online. […]

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    Enterprise Tech Ventures – UK Landscape

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    Background At Beacon Capital, our investment thesis focuses on early stage enterprise tech ventures. We have created a (first draft) representation of the landscape as we see it, and hope that this will serve as an interesting starting point for discussion. In our experience, many startups in enterprise tech find it difficult to reach the […]

    Read More

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